These integrated business and operational support systems help companies understand and manage the customer experience. The systems fall into two broad categories, software as a service (SaaS) and customer relationship management (CRM) systems.

These firms collect and report information about the experiences and opinions of a company’s customers.

A variety of firms exist to provide services for specific aspects of the data collection, analysis and reporting process, including phone research agencies, statistics and data mining, text analytics and call center analytics.

Bain & Company provides Net Promoter System consulting and services to companies around the globe. Our work frequently brings us in contact with the companies listed above, which offer various types of specialized services or systems that support Net Promoter Systems. Bain doesn't have partnerships or preferred vendor arrangements with these firms. This list is not exhaustive, nor does it imply Bain endorsement. Each client should evaluate vendors based on their own situation and goals. Vendor information is subject to change—please reach out to vendors directly for more information. To talk to Bain & Company about the Net Promoter System, please contact us here.