Featured Content

The Net Promoter System requires—and inspires—an entire organization to do right by its customers and employees. Our latest research and insights help companies earn their customers' advocacy.

Filter by:
Filter Content
  • Types
  • Featured Topics
Selected:
Keeping the Faith Even as Others Lose It

CA Technologies’ Dayton Semerjian discusses the challenges he faced during the enterprise software company's Net Promoter® journey and how he overcame them.

The Customer Confidential PodcastJan 3, 2019
Getting Back to Growth in B2B

CA Technologies’ Dayton Semerjian shares how the Net Promoter System® helped the enterprise software company return to growth.

The Customer Confidential PodcastDec 13, 2018
The Surprising Forces Driving Business Customers

Mastering the intangibles of a B2B customer’s total experience can be difficult, but the payoff is worth it.

LinkedInMar 30, 2018
What Do B2B Customers Want?

Bain Partner Eric Almquist returns to discuss developments in his Elements of Value framework and how companies are using it.

The Customer Confidential PodcastAug 10, 2017
Tackling Net Promoter® Questions, with Maurice FitzGerald

Maurice FitzGerald, the retired vice president of customer experience at HP Software, returns to discuss Net Promoter questions from practitioners on LinkedIn.

The Customer Confidential PodcastJul 13, 2017
Get Real Feedback from Your B2B Customers

Rob Markey discusses how the Net Promoter System® can facilitate relationship-enhancing conversations with complex organizations.

The Customer Confidential PodcastAug 25, 2016
What Do You Call the Space Between Your Company and Mine?

Dayton Semerjian, general manager of global customer success and support at CA Technologies, shares his approach to earning promoters in complex B2B relationships.

The Customer Confidential PodcastAug 11, 2016

Winning on Purpose

A master class on how to build an organization grounded in customer love

Learn more
Taking the Temperature of Temps: Building Relationships That Last (Even If They’re Not Meant to) at Elwood Staffing

Alan Balmer and Fernando Cadena of Elwood Staffing discuss how they use Net Promoter® to improve conditions for employees in temporary placements, build lasting relationships and improve the staffing experience for clients.

The Customer Confidential PodcastMay 14, 2015
Powering Down the Road to Customer Loyalty in B2B: Cummins Inc.

Lori Cobb and Dave Crompton, executives at the engine maker Cummins, discuss their Net Promoter System® efforts, the complexities of the B2B markets and what it takes to forge an outwardly focused culture.

The Customer Confidential PodcastJan 22, 2015